Call us: 1300 855 685

SEO Blog

Click Tale

19 Killer Online Tools for Businesses On a Budget

Share this:

Running a business can be a complex and time-consuming activity.

Choosing the right tools to help run your business can have a major impact on your efficiency and overall productivity.

The following 19 tools are ones I use every day at SEO Maverick to make my life easier and to save myself some money in the process.


1. WordPress

WordPress is an open source content management system (CMS) originally designed for creating blogs. It has now turned into the industry standard website CMS platform.


Wordpress Websites


2. Google Analytics

The “free” enterprise wide web analytics platform. Very easy to use and pretty much the industry standard for website analytics.


Google Analytics

3. Crazy Egg

Heat mapping software that shows you where people are clicking on your website. Very useful for conversion rate optimising and getting a visual on how visitors are interacting with your website.


4. Click Tale

Record your users as they visit your site and then watch the video and analyse their behaviour.

Click Tale

Online Stores

5. Shopify

Shopify is a great lightweight online store and E-Commerce platform for smaller online retailers.



6. Magento

A larger and more complex E-Commerce content management system for online retail stores. There are a number of excellent templates out there that can help you style your online store without knowing too much code.



We couldn’t have a list on the SEO Maverick blog without including some excellent SEO tools for small businesses!

7. SEO for Firefox

Useful Firefox plugin to help you gauge the competitiveness of your market by looking at the search results for any given keyword.


SEO For Firefox

8. Rank Checker

I have written about how to check your website rankings previously, and this is one of the best tools for quickly checking your website’s rankings against your competitors.


Rank Checker Logo

9. Screaming Frog SEO Spider

This great tool helps you identify a number of web crawling issues with your website. It identifies broken links, 404 errors and can help you build your XML sitemap.



10. Freshbooks

The easiest way to keep track of your income and expenditure using an online tool. You can generate your own branded invoices and do all of your accounting using this tool. Highly recommended.

Fresh Books Finance

Project Management Tools

11. Basecamp

The best project management and online collaboration website out there.


12. Google Apps

Google Apps for Business

13. Dropbox

A cloud sharing website that allows you to upload/download files and share them with your clients. Ideal for any collaboration assignment.


Email Marketing

14. Mailchimp

Email marketing platform – best in the business.


Other Excellent Tools

15. Gmail

Cloud email platform where you can host and manage your emails from anywhere. No need for Outlook when you use Gmail.


16. Jing

Screen capture program. Great for taking screengrabs of screencasts of what you are seeing on your computer.


17. Filezilla

Free open source FTP client. Easy to access the backend of your website and update files and templates.


18. Paypal

Great payment gateway for online merchants to send and receive funds.


Social Media

19. Hootsuite

Manage your social media profiles from one single dashboard.



Have any other programs that could be added to the list? Feel free to add them in the comments!

About Andrew Webber

I'm an avid basketballer who is passionate about internet marketing. I love local SEO and helping small business get more visibility. I am also the founder of SEO Maverick. Find me on Google+ at +Andrew Webber
View all posts by Andrew Webber

Other Posts

There are 2 comments. Add yours.

  1. Hey Andrew.

    Thank you very much for providing this list (bookmarking it now). Although I use a lot of them, there are still some that I have been meaning to try. I hear everyone talking about Hootsuite and need to get round to using it! Thanks for the list – It will be a useful resource for us.

  2. Great tips here.

    With regards to Magento, I would suggest a look at Magento Go… it can often work out cheaper. Its pay monthly services often work out cheaper, mainly because hosting magento community edition and enterprise require a high end webserver optimised for Magento to run smoothly. The cost of these servers can be in the $100’s, where monthly Magento Go subscriptions are a fraction of the price, and hosting is included.



Leave a Reply

Your email address will not be published. Required fields are marked *


About Us

SEO Maverick is an Adelaide SEO and website design agency specialising in local SEO services. Director Andrew Webber has been in the online marketing industry for over 8 years and has worked with some of Australia's biggest brands including: Elders, Rural Bank, Cancer Council and Ouwens Casserly.

Featured On

Advertiser Logo1