Finding it impossible to keep your company blog updated?
You’re not alone.
You know you should…
After all, it’s good for SEO and great for engaging with your local community and attracting new customers.
But you just can’t get it done.
The #1 reason is a lack of TIME.
Successful plumbers, roofers, electricians, dentists or any other local business owner, frankly do not have time to write 1 quality blog post every week by themselves.
And you know what…they shouldn’t.
Your time as a business owner is far too valuable to spend it writing blog posts.
Google has just rolled out a comprehensive update to it’s local ranking algorithm that has completely changed the face of it’s local search results.
The changes have left many local businesses reeling, with many sites dropping out from the 1st page of Google for their target keywords.
The traditional ‘7 pack’ of local map results is gone, replaced by a new ‘3 pack’ results that do not contain any business phone numbers or address details.
Google has put another step between the users being able to contact local businesses from their search results for free.
If you’re not in the top 3…then your business is toast and you WILL NOT be getting seen for any local terms.
In the words of Ricky Bobby: “If you aint first, you’re last.”
….or now in the case for all local businesses now, “If you aint top 3, you’re last”.
With all the press surrounding “Mobilegeddon” and Google’s push to ensure all websites are mobile friendly, an ‘unknown’ or ‘phantom’ update that started on April 29 has ripped through websites, and caused some enormous fluctuations in Google’s search results.
The flow on effect of this update has been significant increases/decreases in organic website traffic coming from Google.
Unlike Penguin and Panda, Google has given no indication that an update has taken place – but there is a tonne of data out there which illustrates that something significant has happened.
Glen Gabe’s excellent analysis of Google ‘Phantom’ Update 2 does an excellent job of illustrating what the update is, and how it has impacted on websites.
Are you the owner or marketer for a fashion boutique or online clothing retailer?
Do you want to increase the traffic to your online store?
Do you know what “SEO” is and have you tried to apply the basic fundamentals of an ‘SEO-friendly’ website before?
To make search engines work for you, there are a number of tasks you must take in order to increase the likelihood your fashion website will be found in Google.
SEO for an online store is a little different to optimising a local plumber or accountant’s website!
We understand that SEO can be daunting, so we have created an easy-to-follow guide specifically for online fashion boutiques or E-Commerce sites who want to improve their search engine rankings, increase their traffic and make more sales.
In this guide we share:
- Simple, actionable steps, tactics and tools you can apply to your eCommerce website
- Proven strategies to help boost your rankings on Google and other search engines
- Easy-to-understand definitions for any beginner
- Extra resources to help you get the most out of SEO and content marketing
Every local business should have a website.
If you don’t have one, then you’re losing out on customers – big time.
One of the biggest challenges for many small businesses is keeping their website up to date, without having to pay a web designer hundreds or thousands of dollars for every minor change required.
This is why WordPress is awesome.
It gives you more control over your own website and the content you publish.
But Why WordPress?
WordPress has fast become the defacto standard content management system for websites on the internet. It was originally designed as a blogging platform, but has transformed into an extremely flexible, robust and easy-to-use website building tool.
WordPress powers more than 23% of the web — a figure that rises every day.
Need to create a new page?
Want to add a blog?
New contact form?
There’s even plugins to turn your WordPress website into a fully fledged E-Commerce store, ready to take online payments within minutes.
Exclusive Blog Post Bonus:
Click Here to Get Access to a free bonus checklist with a list of WordPress plugins that your website should be using.
Imagine if you could see an immediate boost in your local website rankings, from just one minor change made to your site?
There’s a ridiculously simple way to increase your website’s local rankings and website traffic, instantly.
…whether you run a small flower shop, or plumbing business, or a multi-office real estate company, you’ll love this guide.
We’re going to share with you 17 practical strategies for improving your local SEO website rankings TODAY.
…whilst generating you more prospects and customers to your business.
Exclusive Blog Post Bonus: Click Here to Download to a free bonus checklist that will show you how to get your local business onto the first page.
What’s the point of writing a blog post, if no one ever reads it?
If you want your blog posts to actually be found in Google and read by potential customers, then it has to be easy for both humans AND search engines (like Google) to read and interpret the information.
But how can you make your blog posts SEO friendly?
This simple checklist will help your site to bring in more readers and search engine traffic from every single blog post or article you publish on your site!
Exclusive Blog Post Bonus: Click Here to Get Access to a free bonus checklist that will show you how to write a top ranking blog post.
FINALLY! You’ve finished that blog post you’ve been working on for the past three weeks!
But what do you do now?
Do you hit ‘publish’ and then wait for a landslide of readers, likes and links to happen?
Unfortunately, this probably isn’t going to happen if you’re a local business and don’t have a strong national brand!
So what should you actually do to get more links, likes and social shares on the blog post?
Luckily, we’ve put together a video which outlines exactly what you need to do make the most of your blog post or content.
Check it out:
Who wants to know exactly how to rank any local business website, in any area, for any product or service?
More like who doesn’t!
That is why we made this resource for all the small business owners out there:
The Ultimate Guide to Local SEO
This guide brings together the best local search marketing resources on the entire internet…in one place!
Each chapter is full of useful AND actionable information, tactics and tools that will get your local business to the TOP of your local search results.
After our post two weeks ago about the Panda 4.0 update, we had a couple of websites hit pretty hard rankings wise, so we followed some of the best recovery guides out there and thought we’d share what we did, how we did it, and what results have been achieved so far.
You can read our first post here to see the impact the Panda 4.0 update had on this particular website’s rankings.
So What Happened?
As you can see from the images below, rankings dropped.
But, after making making the necessary content, structure and usability changes to the website, you can see the huge recovery on June 6th.
As a small business owner, you should be more concerned with the day to day running of your business, generating leads, making more sales, and keeping your customers happy than worrying about an update to Google’s algorithm.
You’re also probably no expert in Google apart from knowing that your customers use it to find you, and that it sends traffic to your website which you hopefully convert into leads or sales.
Unfortunately, Google moves the goalposts – often.
It updates it’s algorithm frequently, and in the case of the most recent update, it can SIGNIFICANTLY impact on the bottom line of your business.
A good website needs to be easily found by search engines, easy for people to use, and easy for visitors to complete your desired goal for them when they get there.
Your website is your shopfront on the internet. Often your customers will check out your website before they visit your store or make a purchase.
A good local business website should have a balanced combination of usability, visuals, conversion and local SEO.
1 in 3 of all Google’s searches are for local businesses which is a huge opportunity for savvy business owners – if marketing dollars are spent in the right place.
Pay per click (PPC) marketing is one of the most targeted, and highest converting forms of advertising that a local business has in it’s marketing tool box.
It allows a businesses to advertise their products and services to people at the exact moment that they are actively searching for or researching those particular products or services.
It can also reach more people than the Yellow Pages, is more traceable, and costs a lot less than printing out thousands of fliers.
Setting up a PPC campaign on Google Adwords can be an extremely effective way to attract new customers to any local business…if it is set up the right way.
We have been extremely busy over the last few months – launching a number of new websites, winning a number of new clients, and expanding the SEO Maverick business.
We’ve moved to a new premises in Kent Town, and have been growing steadily and today marks an important day in our journey to continue to grow and develop the business – the launch of a new website.
The local search market is growing rapidly with over 30% of all Google’s searches now having local intent. Having high rankings in your location for your products and services is vital to building a local presence that attracts more customers, phone calls, enquiries and sales.
To find out what keywords customers are searching for in your local area, you need to first break down what services they want, and what services areas they looking to find these services.
Running a business can be a complex and time-consuming activity.
Choosing the right tools to help run your business can have a major impact on your efficiency and overall productivity.
The following 19 tools are ones I use every day at SEO Maverick to make my life easier and to save myself some money in the process.
Conversion rate optimisation focuses on altering your website to make it easier to use and allowing your customers to performed your desired action more efficiently such as a sign up, sales or lead.
Why do this? Even the slightest change to the size of a button, colour or page layout can have a dramatic impact on the number of conversions made on any website. Whether that be newsletter sign ups, purchasing a product or contact us enquiries.
This is why it is extremely important to continuously monitor and test each step in your conversion funnel to make it as easy as possible for visitors to achieve your desired end goal for them.
The latest results from David Mihm’s annual local ranking factors survey have just been released. The results from the survey illustrate the most important ranking factors when it comes to local SEO and ranking well in your local area.
Here is Mihm’s take on the results where he identifies that many of the fundamentals of local SEO have not changed over the past few years.
It’s still important to:
- Have an address in the city that’s being searched
- Associate your business with complete and proper categories.
- Have an address close to the Centroid
- Ensure your data is accurate and complete across the Local Ecosystem–especially on authoritative citation sources
- Work on getting your customers to review you at the new Google +Local
For those businesses who want to improve their rankings in their local area, the following are the top 10 ranking factors that need to be taken into consideration.
Last Updated: 23rd May, 2016
Brochure websites are dead.
Having a company website only featuring your contact information, “about us” page and a list of your products and services is no longer good enough if you want to have a successful online presence.
Your business must develop a content marketing strategy to actively engage your customers. One of the most effective ways to do this is a company blog.
SEO Maverick recently moved into our new offices so we decided to create a Google Places page for this location.
We filled out all the necessary information in the Google Places listing to get the 100% completion rate including the logo, categories, location, description and services offered.
I thought it would be a good idea to keep track on how long it took to get the PIN verification postcard in the mail.
In our case, it took exactly 15 days to get the postcard which wasn’t too bad!