Creating a great Facebook business page can be a fantastic tool for attracting and engaging new and existing customers. Just about every business I have spoken to either has a page on Facebook or think they need one if they don’t.
Most people don’t know where to start or how to do it. The following step by step guide shows you how to create and maintain a professional and useful Facebook business page.
Step 1: Create your Business Facebook Page
This Facebook page makes it really easy to set up your Facebook page. Follow the prompts and you cant go wrong. Make sure the information your enter corresponds exactly to the details you have on your website.
Step 2: Claim your unique Facebook URL
Go to the link above to set up your own unique URL for your business page. I claimed www.facebook.com/seomaverick and I suggest you do the same using your business name. It’s much easier to advertise promotions using facebook.com/businessname than the default URL version that Facebook gives you.
Step 3: Upload profile image and thumbnail image
The profile picture is an extremely important part of your Facebook page. It can be up to 200 pixels wide x 600 pixels high. I would recommend using the full 200 pixels width for your page and as tall as you see fit. Remember, the longer to profile picture, the further you push the left hand navigation links down the page.
After you have set your profile picture you need to select the thumbnail image. This is what gets displayed in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you choose a good section of your profile picture to use as your thumbnail image.
Step 4: Upload images to your page
Use the photo strip at the top of your Facebook business page to your advantage. This is a good place to upload some pictures of your business, your people, your products or some creative imagery which is suitable for your business.
These images for the photo strip are selected randomly so make sure you have a few to choose from so you can fill up all five available slots! Below is an example of the photo strip in action from US supermarket chain Kroger. They have pictures of their staff appearing in their strip making it look more personal and friendly.
Step 5: Static landing page
Another way to enhance your Facebook page is to have a static landing page for new visitors. This should be designed to entice visitors to ‘like’ your page and promote your business! The area you have to work with is 520 pixels wide and as tall as you want (don’t make it too tall though!).
A simple way to do create a static landing page is using this application from Wildfire. It hosts the image for you so you don’t need to host it on your website or do any coding. This article gives a good outline on how to use this free tool. However, one issue with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.
If you want more control over your landing page, this guide on how to build a Facebook landing page with iFrames is a fantastic step by step walk through. If you have the time – I recommend you do this.
Here are a couple of great landing pages:
Step 6: Featured likes
The next step is to add featured likes to your business page. This is where you can recommend complementary or other useful pages from within your website. On the SEO Maverick facebook page, we have ‘liked’ the Facebook pages from a number of the top SEO and Internet marketing resources from around the web.
Step 7: Populate with posts
Before you go live it is a good idea to have a few posts already populated on your news feed so your page doesn’t look like a ghost town! Feature a couple of your latest blog posts, best content from your website or any relevant industry related news that might be useful for your customers.
Step 8: Go live
Speaks for itself. Once you have done all of the above now is the time to send the page live!
Step 9: Update frequently
It’s not enough just to create a fan page and leave it at that. You need to continuously update it with relevant information that is useful to your fans and customers. Make sure you are actively engaging and posting a couple of times a day.
Here are some things you can post on your Facebook business page to keep it up to date:
- Latest blog posts
- Latest deals/special offers
- Useful information relating to your industry
- Relevant industry news articles
- Latest news about your business
- Photos of your business/customers/services in action
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Make sure that you develop a strategy for your engagement on Facebook BEFORE you launch. Determine what approach you are going to take in terms of frequency and content of posts and the tone your page will take. Are you going to be fun and adventurous like Red Bull or serious and informative like Brian Tracy’s page?
Have a plan – because once your business is on Facebook…there’s no going back!