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Local Search Ranking Factors For Google Places 2011

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The latest version of David Mihm’s local search ranking factors was released last month and is once again, a fantastic resource for local businesses.  The results come from a survey by Mihm of the top local search marketers from around the world to get their view on what the most important ranking factors for the local search results.

Ranking in Google for local searches is becoming more complex and challenging as the competition increases.  Identifying what the ranking variables are allows you to create a Places page which is more likely to perform well for local searches.

The local search rankings take into consideration factors from the following areas:

a) Google Places page

b) Website (SEO factors)

c) Off site/off Places page

It is important for all local businesses to make sure they address these three areas as they are all interrelated.

The top 10 local ranking factors in order are:

  1. Physical Address in City of Search
  2. Manually Owner-verified Place Page
  3. Proper Category Associations
  4. Volume of Traditional Structured Citations (IYPs, Data Aggregators)
  5. Crawlable Address Matching Place Page Address
  6. PageRank / Authority of Website Homepage / Highest Ranked Page
  7. Quality of Inbound Links to Website
  8. Crawlable Phone Number Matching Place Page Phone Number
  9. Local Area Code on Place Page
  10. City, State in Places Landing Page Title

Summary

Obviously, the most important ranking factor is the physical business address being located within the particular location if it is to rank well for queries relating to that locale.  However, one thing most local businesses may not have considered is making sure they have a consistent name, address, and phone number across the local search ecosystem.  This consistency is vital in connecting all of your local citations.

Ranking well in the local search results requires a local business to focus on their Places page, their website and off site/off Places page factors (such as link building).  Ignoring any of the factors mentioned above could cost you customers and hurt your business in the long run.

About Andrew Webber

I'm an avid basketballer who is passionate about internet marketing. I love local SEO and helping small business get more visibility. I am also the founder of SEO Maverick. Find me on Google+ at +Andrew Webber
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  1. Pingback: With Local Search, CONNECTION is King | Titaneer

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SEO Maverick is an Adelaide SEO and website design agency specialising in local SEO services. Director Andrew Webber has been in the online marketing industry for over 8 years and has worked with some of Australia's biggest brands including: Elders, Rural Bank, Cancer Council and Ouwens Casserly.

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