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Local Search Optimisation

 

1 in 3 Of All Google Searches Are For Local Businesses

Are people finding you or your competitors?

We are currently managing many local SEO campaigns for a wide range of businesses from cafes, insurance brokers and pubs to mortgage brokers and podiatrists.

Ranking well for localised terms such as “dentist adelaide” requires a local optimised website, an optimised Google+ Local page, extensive backlinks and accurate citations from your industry – not to mention some extra work just for local.

Get in touch for a local SEO proposal or check out our Ultimate Local SEO Guide for more information.


How Do We Do It?

 

Local Keyword Research and Competitive Analysis

What keywords are people in your city and industry searching for?  Where do you currently rank for these terms? Who are your main competitors? How many reviews and citations do they have? What categories are they targeting? Our detailed keyword research and competitive analysis will reveal all these answers and more.

Google+ Business Page Optimisation

We will help you set up and optimise your Google Business page (formerly Google Places) to give you maximum visibility in your city and industry.

We will do keyword research and determine whether you are targeting the right terms and if you have correctly categorised your business.


Website Optimisation

If you want to rank in the local search results, you need a website that is optimised correctly for local. We go through your site and identify any issues with your URL structure, website architecture, coding, internal linking and duplicate content. We then implement the necessary title tag changes, meta description changes, URL changes (using 301 redirects), ensure consistency of business address and phone details across the website, use hCard microformats and rich snippets.

Citation Building

We have an extensive list of the best citation sources from around Australia and can prospect and identify the most important ones for your business.

We use a number of tools which help find additional citations that are above and beyond the main Australian directories which will help give your business the edge in your city and industry.


Review Strategy

Reviews are a very important part of local SEO and attracting more customers and building your business’ credibility. We identify the most important review sources for your industry and city, and then help you  implement a strategy to promote positive reviews from your customers – and also give your business a strategy for responding to negative ones. We will also help optimise your website to make it as easy as possible for your customers to leave reviews for your business.

Local Link Building

Local SEO requires a different link building strategy than traditional SEO.

We develop a strategy to help identify and acquire quality local links, on the right websites and within the right content, to maximise your business’ local visibility.

 

Ready to get your phone ringing off the hook?

If you’re a dentist, lawyer, accountant or any other local business and want more phone calls and enquiries?Get a Quote >