Content Marketing is an effective online marketing strategy that involves creating valuable free content that has a marketing purpose behind it.
Content marketing is a vital ingredient in any online marketing and SEO strategy. Search engines love content. More high quality information, articles and guides mean more opportunities for your website to attract visitors and convert them into customers.
Copyblogger has an excellent definition of content marketing:
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Different Content Marketing Types
There are many types of content that can be included in a content marketing strategy. Some of the most popular and most effective ways are:
- Newsletters and email marketing
- White papers
- Free reports
- Resource centre
- Case studies
- User generated reviews
Consumers Want Information that Solves Their Problem
Most searches on Google are informative in intent. This means that consumers are looking for information that solves a problem or answers a question rather than looking for specific sales pitches.
Having content that answers consumers questions and provides useful information during the investigation phase builds your website’s credibility, trust and authority in the eyes of the consumer. This helps to remove some of the sales resistance barriers as the consumer has learned to trust that your content is going to be relevant and high quality all the time.
Building this trust in your content allows you to keep the dialogue open so you can continue to market your products or services to your customers.
When useful content, information or resources are combined with a marketing purpose, they do two things:
- Build trust, credibility and authority in your website
- Educate customers so they will be more likely to buy from you in the future
Why you Should do Content Marketing
- Engage visitors
- Build email database
- Turns more visitors into subscribers and customers
- Good for SEO
- Builds trust and authority in your brand
Content Marketing is a very effective way to grow your email list, improve your SEO and increase sales and should be a part of any online marketing strategy.